Site & contents © So Charmed
JODI BLOOM, designer and storyteller, is the provocateur behind So Charmed and considers herself beyond lucky to have found a productive and (relatively unless she has a power drill in her hands) safe way to focus her insane non-stop creative energy in the pursuit of glamorous and dangerous jewelry for these glamorous and dangerous times.
A compulsive collector, Jodi turned her obsessions toward beads and charms a few years ago and now boasts a collection large enough to buy Manhatten, at today's prices. The poor girl just can't help herself when it comes to shiny baubles (or shoes, or Cosmopolitans, or kittens, but those are other stories for other times). And, Jodi not only gets to spend her days and nights on the world's most delightful treasure hunt, she also has the truly lovely pleasure of designing and making every single piece of jewelry, as well as creating all of the details--from packaging to Web design--that make So Charmed hum along. The icing on this triple-layer coconut cake is the sweet-as-sugar friendships she is able to forge with her lovely, amazing, and super fun customers the world over.
It's rumored that Jodi doesn't sleep. Yet, when questioned on this point she simply says (with a wry smile): You know, I just bloom where I'm planted.
Still want more info? Are you serious? If so, please check out two interviews. Most recently, I was treated to an interview for Julie Jackson's Crafty Query, which is a section of her supah groovy Subversive Cross Stitch site, just after the launch of our collaboration. A dear little terrycloth primate named monkey of hi!monkey!.net asked the questions over tea; a lovely time was had by all. For an older (2005), but no less fun and informative interview, check out StyleMaven, where you can also read interviews with Jonathan Adler, Stella McCartney and other design luminaries who are much more famous than I.
ON THE HOMEPAGE To prove what a collector-I-mean-hoarder I am: I've had this piece of Valentine candy on my office desk for about 2 years now. It has petrified nicely and I think it will make a lovely pin, don't you? I'm fiercely attracted to objects that are designed for mass consumption (in this case, literally)... that are meant to be cute and adorable, but somehow turn out looking ominous, leering, and very off-kilter. That's me. How about you?
Oh and I almost forgot! Do you like the font on the homepage? It's called Saltwater and was designed by Kelley Deal, yep, of the Breeders. And... it's FREE! Visit the site to download the font and to see the cool knitted/felted crafts Ms. Deal has been making and selling.